Dreambow Games
Lead Designer Role
Website Design
Video & Motion
Social Media
Branding & Identity
Print & Collateral
The challenge:
The brand assets and overall activity lacked cohesion and structure, with inconsistent use of visuals and a disregard for established branding guidelines.
My solution:
I addressed these challenges by creating a unified design system, ensuring that all materials adhered to clear and consistent branding standards. This not only improved the company's visual identity but also streamlined workflows and reinforced brand recognition across all platforms.
As the Lead Designer at Dreambow Games for three years, I played a pivotal role in elevating and transforming the brand's visual identity across all platforms. When I joined, the brand assets and overall activity lacked cohesion and structure.
I undertook a comprehensive organizational effort to streamline the company’s visual resources and establish a unified design system, resulting in a more professional and consistent brand presence.
This overhaul not only enhanced the company’s public image but also significantly improved internal workflows, making design processes more efficient and the company’s overall activity more productive. From social media campaigns and web design to print materials and beyond, I delivered engaging visuals that authentically reflected the brand and resonated with its audience.
